Cinéma Nova

The South China Mall (SCM), which opened in 2005, is the world’s largest shopping center. It can accommodate 1,500 stores, several amusement parks integrated into landscape decors representing the most beautiful cities in the world, an interior tropical foret, an artificial river with floating gondolas, a Teletubbies center... everything you’ve ever dreamed of. Except that the SCM is also the largest ghost mall of the world, with an occupation rate of 0,8%. The administration can hardly bear to ask the 10 unfortunate stores that are open there to pay rent for fear they might leave... Developed by real estate cowboys with a blind faith in the market and in consumerism, the SCM should go bankrupt. But the government, out of injured pride, insists on keeping it running, and is the project’s primary investor. It’s even gone so far as to offer stipends to those businesses that are willing to join the adventure. There are American consultants on board to lead the revitalisation campaign whose crowning achievement is the new name : New South China Mall. The managers still have hope ! In the meantime, the resalers are tired of waiting...

Utopia pt. 3, The World’s Largest Shopping Mall

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